Silhouet-Tone is a family business that dates back to 1957. It begins with Josette Ghedin’s dream of opening a school; a goal she achieves in 1961, when she opens the Centre d’Études Esthétiques in Montreal.
She is a pioneer in the true sense of the word. The school is responsible for introducing a brand new profession – that of esthetician – and teaching budding beauty care professionals how to perform face and body treatments. Josette Ghedin is in charge of overseeing everything, from training her team, to importing esthetic products and equipment from Europe; products without which she could not share her passion with other like-minded people. For Ms. Ghedin, beauty is founded on intelligent skin care, on products that give the skin a natural, radiant glow, and on treatments that leave the skin feeling healthy and taut. At the end of the one-year course, her newly certified students are ready to work as full-fledged estheticians. The school is so successful that a hundred or so of her former students return to teach, in an effort to share their love for the profession as well as encourage others to build their own businesses.
It is not long before Alphonse Ghedin puts his skills and ingenuity to good use, and together, they begin to dream about creating must-have esthetic equipment that every esthetician would want and need.
In 1965, Alphonse proudly becomes the founder of Silhouet-Tone, thus helping realize the dreams of those who have dedicated themselves to this new profession. He is joined, in 1984, by his son Eric, who eventually takes the reins. It is Eric who builds the brand and expands into the international market by creating the American subsidiary Silhouet-Tone USA.
The company's captivating history is both rich and unique. Silhouet-Tone was the first manufacturer of esthetics equipment in Canada. After it was founded in 1965, it experienced outstanding growth. The company showed great promise even in its early years. Despite its small size, it established a global presence, distributing Swiss vapozones and German electrolysis equipment, in addition to manufacturing its own equipment. Here are some of the company’s major achievements and milestones: